CleanWater

In The Beginning . . . Water

To most people, the origin of water is as open to speculation as is the origin of the earth itself, but for the record, we go along with Genesis 1:1-2. But, it is universally accepted that water has been, is now, and always will be critical to life, health and progress. Almost every civilization was born and cradled on the banks of the earth's great rivers. Water, along with fresh air, was the orthodox medical treatment of ancient Greece, Rome and Egypt. In practically all ancient religions, pure water was used for the purification of the body, and was referred to as "holy", because it was known to heal. The quality of the drinking water was the most important factor in the Greek way of life, and it has been said that the Greeks reached a standard of clear thinking and physical perfection that has never been surpassed.

Water is as essential to life as the air we breathe. While the human body can survive up to two months without solid food, it cannot live much longer than five days without water. The water in our bodies is vital to our life-sustaining functions: breathing, circulation, digestion, glandular activities, heat dissipation and secretion. Plants live on the food they make themselves from water, sunlight, carbon and inorganic minerals. The absorption and release of carbon dioxide by the world's water is used to control the balance of gasses in our atmosphere.

Our earth possesses a fixed supply of water. There never will be more of it than there is today. The Hydrologic Cycle has always been nature's way of purifying the earth's water. The process used is that of evaporation (turning into vapor) and precipitation (condensing moisture from a vaporous state back into rain, snow, etc.). Through this process, used quantities of water always returns to earth. In short, water has always been reusable and recycled by nature, until a few hundred years ago when the Industrial Revolution changed everything.

The dating of the Industrial Revolution is not exact. T.S. Ashton held that it occurred roughly between 1760 and 1830. The First Industrial Revolution merged into the Second Industrial Revolution around 1850, when technological and economic progress gained momentum with the development of steam-powered ships and railways, and later in the nineteenth century with the internal combustion engine and electrical power generation. The effects spread throughout Western Europe and North America, eventually affecting the majority of the world. The impact of this change on society was enormous.

The social, industrial and technological advances since then have created an ever-increasing demand on our fresh water supply. This, in turn, has necessitated the re-use of our water before it has time to enter the Hydrologic Cycle for cleansing. Because we have to work with what we have, we've had to substitute man-made processes for nature's purification process. Therein lies our problem.

Without attempting to trace the deterioration in water quality through the many centuries, let's look specifically at the events of the twentieth century until now. Virtually the world over, sanitation procedures are necessary to rid public drinking supplies of pollutants--from the simplest "natural" pollutants like mineral deposits, bacteria and viruses, to organic contaminants like detergents, fertilizers, pesticides and gasoline, to an ever-increasing number of inorganic pollutants like acids, mining wastes, lead, mercury and toxic waste spills. Add to these, radioactive substances and thermal pollution, and you begin to see the enormity of the problem we face, and why there is a recognized water crisis in much of our world, especially in developed, industrialized countries like the U.S.A.

Efforts to treat water and remove pollutants during the last 100 years have been varied, and have achieved less than desirable results. By far, chlorination has been the most popular single treatment, and is used almost universally as the treatment-of-choice to remove bacteria from water supplies. Because bacteria can kill, the problem has been, and still is the formost concern of those who are responsible for municipal water supplies, large and small. Water treatment hasn't changed much since 1908, when chlorine was first introduced. Sadly, the "solution" has become the problem, because, according to Joseph M. Price, M.D., author and noted chlorine researcher, "Chlorine has become the greatest crippler and killer of modern times, and the cause of an unprecedented disease epidemic which includes cancer, heart attacks, senility, sexual impotence and strokes." According to a recent study by the U.S. Council on Environmental Quality, "Cancer risks among people drinking chlorinated water is 93% higher than among those whose water does not contain chlorine."

As early as the mid-1970's, is was recognized that America's water treatment plants were not equipped to effectively remove most metals and trace elements, synthetic chemicals and radionuclides from our water supplies, and at least 50% of the U.S. population use water that, in part, is made up of recently discharged wastewater, and it remains so, today. The number one particulate found in major city water supplies is toilet paper, ugggh! There are now more than 850 studies conducted by federal, state, and local government agencies, U.S. health organizations, major universities, and water quality monitoring groups, that conclusively prove that our tap water is alive with deadly "bugs" that cause Hepatitis, E. Coli infections, and Heliocobacter pylori, the bacteria that causes stomach ulcers. Additionally, monitoring groups from all 50 states have reported drinking water containing arsenic, asbestos, cyanide, lead, mercury, bug and weed killers, embalming fluids, and even radioactive waste, all of this in addition to the well-known dangers connected to chlorine and fluoride. The sad truth is that, when you consume (absorb) anything that comes in contact with tap water, you put yourself at risk for damaging your immune system, killing essential brain cells, weakening your heart muscles, and developing other serious health conditions. So, what you drink, bathe and shower in can harm you, big time.

Based on the overwhelming body of scientific research available today, it's clear that the majority of water treatment plants are overwhelmed with pollutants, and incapable of solving the problems arising from parasites, dangerous chemicals, viruses, and metals now present in our drinking waters. We concur with the findings of Dr. John Cristman, Director of Research, Loyola University, who after conducting a 16-month water quality control study for the U.S. EPA, concluded, "Home water treatment systems may be the only way of ensuring that water is fit to drink."

In 1987, a major breakthrough in affordable, cost-effective, highly efficient water treatment occurred. It was the best consumer news of the century -- and it was called KDF, and it's inside every one of our water treatment products, shower filters, counter-tops and under-the-counter units, as well. In addition to KDF (kinetic degradation fluxion), they also feature coconut-shell, granular-activated carbon (GAC), Alumina for fluoride removal, and Extruded Block Carbon to provide "extreme microfiltration" as a final step to producing pristine, healthy drinking water. Additional information on this website detail just what a fantastic, long-life process media KDF really is. Don't settle for anything else, your health deserves the best.

Are you drinking clean water?

• The EPA warns, 1 in 13 Americans are exposed to dangerous levels of radon, found in drinking water, and 1 in 5 are drinking water that contains dangerous levels of lead.

• Cryptosporidium, a pathogenic waterborn microorganism, unaffected by chlorine, is found in 85% of all surface water sources (lakes, reservoirs &rivers), approximately 25% of all filtered finish waters, and has also been identified in private well water.

* "There's a time-bomb in our tap water, and the explosive is contamination--often by deadly chemicals--and it's ticking away in underground reserves that supply half the water we use. - Reader's Digest

• Former EPA Administrator, Carol Browner, concluded, "We can no longer take for granted that our drinking water is safe all the time."

• "Chlorine has so many dangers, it should be banned . . . . .it is making us grow old before our time, by producing symptoms of aging like hardening of the arteries . . . . . I feel that if chlorine were now proposed for the first time to be used in drinking water, it would be banned by the FDA." - Biological Chemist, Dr. Herbert Schwartz

* "63% of rural residences drink contaminated water." U.S. EPA figures, as reported in Prevention Magazine.

Finally . . . you can enjoy safe, tasty, pure water for less than 3 cents a gallon!

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